Smart tourism management

Course Description

This course provides a comprehensive introduction to Smart Tourism Management, focusing on the integration of technology and data analytics to enhance the tourism experience. Students will explore how smart technologies, such as Internet of Things (IoT), Big Data, and Artificial Intelligence (AI), are transforming tourism management, from improving operational efficiency to creating personalized experiences for travelers. The course emphasizes practical applications, equipping students with the skills to leverage technology in various aspects of tourism, including destination management, customer service, and marketing.

Learning Outcomes

• Understand Smart Tourism Concepts: Define smart tourism and identify the key technologies driving its development.
• Apply Technology in Tourism Management: Demonstrate how IoT, big data, and AI can be used to enhance tourism management and improve operational efficiency
• Design Smart Tourism Strategies: Develop strategies to implement smart technologies in tourism operations and marketing.
• Assess Technological Trends: Analyze current and emerging technological trends in the tourism industry and their potential impact on tourism management.